by Travis Godfredson | Jun 9, 2016 | Projects
Catapult your brand out of the showroom and dealerships and into the real world to truly inspire people. A top-quality photo or video will help people visualise using your product – and it will also help your marketing message travel further. Here is some sticky...
by Travis Godfredson | Mar 2, 2016 | Projects
It’s time your social channel unbuttoned its shirt, threw off the tie and sat down on a plantation chair with a gin and tonic – and spoke to your audience the way they want to be spoken to. What works on social media doesn’t always fit in your traditional...
by Jack Murphy | Dec 10, 2015 | Projects
We live in a visual world where image is everything. Studies show that today’s consumers are bombarded with up to 5000 advertising messages per day, a 10-fold increase from 50 years ago. The figures are probably debatable, but what’s not is the realisation that our...
by Travis Godfredson | Nov 26, 2015 | Projects
This video features ‘Poo’, but it will probably sell a lot of boats. Poo, also known as Wayne Hollingworth, just bought a Morningstar Boats Bay Rover 498R. He never wanted an alloy boat because of “the bashing and thumping” often associated...
by Travis Godfredson | Oct 29, 2015 | Projects
A funny thing happened last Sunday. A video on a brand new Facebook site, with less than 100 followers went totally viral in the Australian boating scene. In less than a week, the video has reached over 37,000 people and was watched 11,500 times. It was shared by...
by Jack Murphy | Oct 14, 2015 | Projects
Moby Dick Content, the team responsible for creating cool but credible marine stories, is now offering a new independent media platform to connect with the boating public. Moby Dick’s Travis Godfredson explains: “Content creation is only half of the marketing...
