by Jack Murphy | Jul 17, 2015 | Projects
We all know word of mouth is a powerful marketing tool. It’s maybe the best. So, it’s surprising more marketers don’t use customers (and their stories) in their communication. Perhaps it’s their patrons ruffled hair and less-than-perfect prose that...
by Jack Murphy | Apr 8, 2015 | Projects
What is your favourite Victorian boating destination? Is it Portland – our great new southern bluefin tuna fishery? Perhaps it’s Mallacoota, home to 10-pound flathead and purple-lipped bream? Can you go past the diversity of Lakes Entrance? Bag of cooked prawns and...