A funny thing happened last Sunday. A video on a brand new Facebook site, with less than 100 followers went totally viral in the Australian boating scene. In less than a week, the video has reached over 37,000 people and was watched 11,500 times. It was shared by its viewers over 110 times! That’s a serious connection with the audience.
Triple H video:
We should declare our interest about now. The video in question was on Moby Dick’s new consumer facing platform, The Captain. But that’s beside the point. So why did that video go viral? Essentially it was a great story, well told.
Here’s a few tips you can take away from the Triple H video, for your next content project.
- Have a quest, with all the trials and tribulations. In this case Harry’s re-build was the mission. He told the tale candidly, even declaring he thought about giving up. He also talked about the support of others to achieve something special. That’s good human-interest stuff.
- Capture the iconic symbols around your product or service. In the video we captured a classic Haines 233 hull, in a game fishing environment, no less. That’s two things our audience never tire of seeing.
- Find a good story-teller. Harry was a great face and voice for the story. He was personable, engaging, knowledgeable and passionate – and the owner and builder! Not many presenters can pull all that off in one.
- Make it look sexy. We’re not going to give away all our secrets, but some clever angles, a few slow-mos and a tight edit with a sweet tune will help.
- Just get some pros to create and amplify it for you!
To prove it wasn’t a fluke, The Captain uploaded a professional photo gallery of Harry’s boat to Facebook the next day, and it reached over 3400 people with over 100 likes.
See the gallery here:
BY THE WAY: The Captain is a new multi-media platform committed to good story telling and cool products in the marine industry. It features a coffee-table quality magazine, distributed in Australia and New Zealand, as well as a social and digital channel. To secure your place in the inaugural issue of The Captain – on sale for 3 months over the peak selling period – get in touch now.
